Technical SEO

Technical SEO is the process of optimizing your website’s technical aspects to improve its crawling, indexing, and ranking in search engine results pages (SERPs). It involves making sure that your website is easy for search engines to understand and navigate.

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What Is Technical SEO?

Good technical SEO can help you to:

Improve your website’s ranking in SERPs, which can lead to more traffic and conversions.
Improve the user experience of your website, which can lead to increased engagement and loyalty.
Protect your website from security threats.

Here are some of the most important technical SEO tactics:

Make sure your website is mobile-friendly

More and more people are using their smartphones and tablets to access the internet, so it’s important to make sure that your website looks good and functions well on mobile devices.

You can test your website’s mobile-friendliness using Google’s Mobile-Friendly Test tool.

Improve your website's loading speed

A slow-loading website can frustrate users and hurt your search engine rankings. Make sure that your website loads quickly by:

Optimizing your images.
Reducing your code.
Using a caching plugin.

You can test your website’s loading speed using Google’s PageSpeed Insights tool.

Make your website crawlable and indexable

Search engines need to be able to crawl and index your website in order to rank it in SERPs. Make sure that your website is crawlable and indexable by:

Creating a robots.txt file.
Submitting your sitemap to Google Search Console.

Fix broken links

Broken links can frustrate users and hurt your search engine rankings. Use a broken link checker to find and fix broken links on your website.

Use structured data

Structured data helps search engines to understand the content of your website. Use structured data to mark up your product pages, blog posts, and other types of content.

BURK Digital is Here to Help!

If you want to improve your website’s ranking in SERPs and increase your traffic and conversions, then you need to focus on technical SEO. BURK Digital can help you to optimize your website’s technical aspects and improve its crawling, indexing, and ranking. Contact us today to learn more about our technical SEO services.