Local SEO

Local SEO is the process of optimizing your website and online presence so that you rank higher in search engine results pages (SERPs) for local search terms. When people search for businesses like yours in their area, you want to make sure your website shows up in the top results.

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What is Local SEO?

Why is Local SEO Important?

Local SEO is important because it can help you attract more customers from your local area. When people are looking for a business like yours, they are more likely to choose a business that is close by and has a good online reputation.

Here are some of the most important Local SEO Tactics:

Optimize your website for local keywords

This is one of the most important things you can do to improve your local SEO. When people search for businesses like yours in their area, they will typically use keywords that include the name of your city or town. For example, if you are a plumber in San Francisco, you would want to make sure that your website is optimized for keywords like “plumber in San Francisco” and “plumbing services San Francisco.”

You should include your target keywords in your website’s title tags, meta descriptions, header tags, and throughout your content. You should also create local landing pages for your different services or products. For example, if you are a plumber, you could create a landing page for each of the following services:

Drain cleaning
Toilet repair
Faucet repair
Leak repair
Water heater repair

On each landing page, be sure to include your target keywords and other relevant information, such as your business address, phone number, and hours of operation.

Claim and verify your Google Business Profile

Your Google Business Profile is a free listing that appears in Google Maps and search results. It is important to claim and verify your listing so that you can control the information that is displayed about your business.

To claim your Google Business Profile, go to the Google Business Profile website and enter your business name and address. If your business is already listed, you can claim it by clicking on the “Claim this business” button. Once you have claimed your listing, you will need to verify it.

There are a few different ways to verify your Google Business Profile. The most common way is to receive a postcard in the mail with a verification code. You can also verify your listing by phone or email.

Once your Google Business Profile is verified, you can start optimizing it for local SEO. Be sure to include your target keywords in your business name, description, and other relevant fields. You can also add photos and videos to your listing to make it more visually appealing.

Get positive reviews from customers

Reviews are a major ranking factor for local SEO. Encourage your customers to leave reviews on your Google Business Profile and other review sites.

One way to encourage customers to leave reviews is to provide excellent customer service. When customers are happy with their experience with your business, they are more likely to leave a positive review.

You can also ask your customers for reviews directly. You can do this verbally, or you can send them a follow-up email after they have purchased from you. Finally, make it easy for customers to leave reviews by including links to your Google Business Profile and other review sites on your website and in your email signature.

Build backlinks from local websites

Backlinks from high-quality websites are another important ranking factor for local SEO. Try to get backlinks from local news websites, chambers of commerce, and other businesses in your community.

One way to get backlinks from local websites is to create high-quality content that other websites will want to link to. You can also reach out to local businesses and organizations and offer to write guest blog posts or create other content for them. Finally, you can attend local networking events and meet other business owners. This is a great way to build relationships and get backlinks.

List your business in local directories

There are a number of online and offline directories where you can list your business. This can help you reach a wider audience and improve your local SEO.

To find local directories, you can search online for “local directories” or “local business directories.” You can also ask other businesses in your community for recommendations.

Once you have found a few local directories, be sure to list your business in all of them. This will help you reach a wider audience and improve your local SEO ranking.

BURK Digital is Here to Help!

If you need help improving your local SEO, BURK Digital can help. We have a team of experts who can develop and implement a customized strategy for your business.